Social Media Club of Dallas
August 18th

Monthly Meeting

#smcdallas
@smcdallas
http://www.smcdallas.org

Making Sense of Social Business

Social media is all the rage with consumers and has been put into use by the world's leading consumer brands. Now organizations of all types and sizes are exploring the use of social media both for internal purposes and as a communications conduit to the outside world. It's time to get serious about social media adoption in business and ask the tough questions. What are we trying to achieve? How do we make sense of the choices?  Where do we get started?  This session will give attendees a framework to address these key challenges to unlock opportunities in the current market environment.
 
What attendees will learn:
-  How to formulate social business strategy
-  Why many current approaches to emerging technologies are limited
-  What actions can be taken to incorporate social tools into business

Agenda:

1.  6:00 Networking

2.  6:45 Welcome and intro

3.  7:00 Introduction to Sponsors  @ATT @PizzaHut @JaredRey

4.  7:15 Sponsor presentation

5.  7:30 Social Business panel facilitating by @PeterKim 

Panelists:  Paul Dalessio, Chris Fuller, and Anthony Price

6.  8:45 Post Tweetup at nearby venue

About our Panel Facilitator

Peter Kim 

About our Panelists:

Paul Dalessio
Senior Vice President
Fleishman-Hillard New York 

Paul Dalessio is a senior vice president in the digital communications department of Fleishman-Hillard New York. Mr. Dalessio leads the social media team on the AT&T business account driving the strategy and content creation for the AT&T Social Media channels. Collaborating across multiple AT&T business units. Mr. Dalessio connects eComm, Marketing, Corp Comm and Customer Care to integrate programs within the social channels.

Mr. Dalessio joined Fleishman Hillard New York in 2004 working in the Consumer Marketing group working with CPG clients such as Hasbro and Proctor & Gamble as well as quick-service brands Dunkin Donuts and Subway. In 2005, he got the opportunity to work on Cingular Wireless which merged with AT&T and since then has become a social strategy leader within Corporate Communications.

Mr. Dalessio graduated as part of the communications National Honors Society from Bridgewater State College with a Bachelor of Arts degree in speech communications and a minor in public relations. Industry recognition includes Big Apple, Silver Anvil, Bronze Anvil, PR News, Digital PR Awards and PR Week Awards.

Chris Fuller

Director, PR (5 years)
Pizza Hut, U.S.

With more than 10 years experience representing several of the top brands and influencers in the world, Chris Fuller is no stranger to marrying new and emerging techniques to solid, time-tested PR craft.  Fuller’s career launched on Capitol Hill as Press Secretary to U.S. Representative Mac Thornberry of Texas.  Fuller was responsible for revolutionizing the Congressman’s message for a new digital-savvy constituency.

After working for PR agencies Publicis Dialog and Ketchum with notable clients Nestle U.S.A. and FedEx, Fuller now leads the PR, Corporate Social Responsibility and Emerging Media efforts for the world’s largest pizza company, Pizza Hut, U.S. - part of the Yum! family of restaurant brands. 

Fuller was named the 2010 “PR Professional of the Year” by PR News magazine for his efforts to re-set value perceptions of the Pizza Hut brand among its core consumer.  Additionally, he manages the conversation calendar and fan relationship strategy among Pizza Hut’s social channels.

Fuller is married ironically to a math and science wiz, Amanda, a curriculum writer for the Plano Independent School District.  They have a son, William, 5; their harshest food critic.

2000:  West Texas A&M University – B.A. Mass Communications – Advertising

2008:  University of Dallas – M.B.A. Marketing Management

Anthony Price

Sr. Director, Digital Marketing and Public Relations
Micheals Stores, Inc

Anthony Price is Senior Director of Digital Marketing & PR for Michaels Stores, Inc., North America’s largest arts & crafts specialty retailer with 1,045+ stores in 49 states and Canada. A media, brand and marketing veteran, he has experience with major national brands such as PETCO and Eckerd Drug Corporation.

Known for his holistic approach to social media to support brand and sales growth, Price understands the importance of investment in social media and digital marketing and integrates these platforms with PR, advertising, promotion and other disciplines to support the bottom line.

Most recently, Price helmed the redesign of the online and social media Michaels customer experience with the introduction of several new digital marketing channels, including mobile phone coupon acceptance, interactive online ads, a mobile app launch and a new mobile website to provide store information, project ideas and instructions on the go.

Price also led the company in its online and digital asset upgrades with the redesign of Michaels.com and followed suit with a coordinated launch of Facebook, Twitter and YouTube in 2010. (The company’s Facebook page has grown to 350,000+ highly engaged fans since its launch.)

Price, a University of Kentucky alum, lives in Southlake, Texas, with his wife Susan and their two young children.

About our Sponsors:

Note on Refunds: Refunds will be provided within 24 hours written notice of event. If the event is sold out, we'll only provide a refund if a waitlisted ticket is sold before the start of the event online.